Some of my readers may recall me
pimping the Saul Williams (Trent Reznor produced) download album Niggy Tardust a while back. The deal was this - free or pay $5 for better quality mp3/FLAK lossless version.
Trent just
released the data from this little experiment (which Radiohead, so far, have not for In rainbows):
"Saul's previous record was released in 2004 and has sold 33,897 copies.
As of 1/2/08,
154,449 people chose to download Saul's new record.
28,322 of those people chose to pay $5 for it, meaning:
18.3% chose to pay.
Of those paying,
3220 chose 192kbps MP3
19,764 chose 320kbps MP3
5338 chose FLAC
Keep in mind not one cent was spent on marketing this record. The only marketing was Saul and myself talking as loudly as we could to anybody that would listen.
If 33,897 people went out and bought Saul's last record 3 years ago (when more people bought CDs) and over 150K - five times as many - sought out this new record, that's great - right?
I have to assume the people knowing about this project must either be primarily Saul or NIN fans, as there was very little media coverage outside our direct influence. If that assumption is correct - that most of the people that chose to download Saul's record came from his or my own fan-base - is it good news that less than one in five feel it was worth $5? I'm not sure what I was expecting but that percentage - primarily from fans - seems disheartening."
I know that I d/loaded the free version, as I'd never heard Saul's work - and immediately after finishing listening to it, went back and paid my $5. I'm not the only one, according to the comments thread
By way of comparison:
When Radiohead did the In Rainbows pay-what-you-want deal, I paid $7. I would have paid more for Tardust - and I like In Rainbows.)
Seems even more likely - even if the stats are right and less than one-in-five paid - that the next NIN release will come out in a similar way. Then it gets interesting.